I have designed numerous logos and corporate identities for various industries, including: Healthcare, Real Estate, Restaurants, Hospitality, Small Businesses, Government, and Events/Promotions.
Case Study: AT&T and top-tier streamer and content creator Tim “TimTheTatman” Betar entered a strategic agreement collaborating on content, events and innovation to showcase AT&T’s 5G capabilities. I created numerous Sponsorship lock-ups for the Roadshow, which included stops in Dallas, New York City and Los Angeles.
Case Study: AT&T Animator. Customers are encouraged to upload their photo to crate an avatar of them representing their favorite college football team.
Campaign for ALON USA. This oil company was donating significant amounts of money to local schools and museums. I thought it would be interesting to show an image of an oil refinery, with the headline "A New Wing to an Art Museum." And the concept took off from there.
Campaign for Greenworld Flooring. The floors are so beautiful, that you don't even want to walk on them. I made sure that either the green leaves, or the color green was significant throughout the campaign.
Campaign for Progressive Laboratories. The curious headline implies the mature person is a child’s age, when it actually describes how long the person has taken the product.
Bass Pro Shops moved into the home furnishings arena, while keeping their core audience of sportsmen.
The foundation of Yamaha Snowmobiles superior performance is technology. The blueprint concept communicates the idea that these vehicles are developed with the highest standard of performance and reliability.
Promotion for Joann Fabric. A bright and cheerful approach was utilized to get moms and kids ready for "Summer Make-Believe".
DISH network needed to re-capture their audience that was being diminished due to increased competition. I created, produced, wrote and illustrated the final piece.
Direct Mail for Gatorade G-Force. I functioned as lead designer and consultant on talent/location scouting and photo direction.
Network In Action helps connect business owners and build relationships that last a lifetime. Since every business owners needs are different, I developed a campaign that allows them to customize their message, with a consistent look and feel.
Comprehensive branding for Mannatech. I created the logo, corporate identity, style guide and brand standards. The second step was to create working files for Powerpoint, sales sheets, welcome kits and customizable collateral pieces for individual sales associates around the world.
Beacon Consulting. Beyond the logo and corporate identity, I created the website, event display booths, linked in pages and various sales collateral.
New creative/branding for Mannatech products world-wide. All packaging adapted/translated into 12 languages.
Seasonal line extension for Lindt's Chocolates, Eight unique flavors were developed/designed.
New product launch for Urban Hydration. Six line extensions created for women's skincare.
Investing in a Yamaha motorcycle is just the beginning. True enthusiasts love to customize their bikes to express themselves, and to show off a little.
This "black and white" masterpiece was created in 8 colors: 4 color process, 2 hits of black, spot varnish, and a PMS blue. I created a book that must be held and touched, like the jewelry that is showcased.
Floriana curates the beautiful. The merchandise ranges from shabby chic to diamond pave. I created the layouts, directed photo shoots for models and product still-lifes.
Mockingbird Station. Logo design, corporate identity, environmental signage for lofts, retail, theater and business offices.
Chef Stephan Pyles creates innovative, globally influenced modern southwestern cuisine. Logo design, corporate identity, outdoor signage, menu and uniform design.
Ylang. Jewelry boutique in the Galleria of Dallas. I functioned as lead designer, casted models, consulted on wardrobe, directed photoshoots for billboards and display signage.
Mannatech host Mannafest annually, to celebrate leading sales associates, introduce new products, and discuss the vision for the upcoming years. I created the theme, directed a creative team to design, write produce the large-scale visuals, and video the 4-day event.
Capabilities presentation for the Elevate Group. The theme "what if...?" was created to answer questions typically asked by potential clients.
Presentation to Collin Street Bakery for new package design. Sample writing for the intro:
"At Harper House, we understand that the best brands win two crucial moments of truth. The first occurs when your product is purchased—sometimes based upon visual appeal. The second occurs when your brand is used and the consumer is delighted.
In this creative packaging presentation, we started with the single most important brand attribute connected with the Collin Street Bakery Brand: Authenticity. With that as the core, three unique design solutions were developed.
Through our creativity, dedication, and expertise, Harper House gives you the visual, Collin Street Bakery supplies the delight."
