About

My passion is building brands and coming up with "the big idea".

I have a diverse background in retail, corporate identity development, business-to-business, business-to-consumer, in an ad agency, studio and corporate environments.

• As Creative Director for Mannatech, I functioned as lead designer and have experience in new product launch/design, and leading teams and working with vendors around the world to ensure the consistency of the brand, while customizing messaging for different markets. Additionally, I created themes and executed promotions, signage, collateral for large-scale events.

• As Creative Director at JWT, I was responsible for overseeing all creative projects regionally, and for the overall quality of work produced by the creative department, from concept through completion

• As Associate Creative Director at Krause Advertising, I was lead designer, photography director on many jewelry catalogs, such as Lux, Bond & Greene, Mikimoto, Ylang23, and others. I also created the identity system for Mockingbird Station; including the logo, color scheme, directional signage and special event promotions for the business offices, lofts, retail and restaurant areas.

I have many years of experience coordinating creative projects from "pencils to press checks" and translating marketing objectives into creative strategies. I am highly skilled in a variety of illustration techniques and have experience in directing photo/video shoots, casting models, and developing and maintaining relationships with industry-related vendors.

Steven Smith

512 788 4109

stevenwsmith23@gmail.com